European Commission's Ex-Smokers Campaign takes off on World No Tobacco Day
31 May 2012Brussels, 31st, May 2012: The European Commission today announced a new phase in its highly successful smoking cessation campaign, 'Ex-Smokers are Unstoppable' (www.exsmokers.eu) on World No Tobacco Day by launching the world's first in-flight smoking cessation card.
"The launch of the 'Ex-Smokers are Unstoppable' and TAP Portugal in-flight smoking cessation card is an innovative initiative in the second year of this campaign. Using the time spent on a plane to reflect upon all you have to gain from quitting tobacco is indeed a good idea! Actions such as this help us towards our objective of raising awareness about the benefits of a life without smoking."
Speaking of the in-flight cessation card, Monica Fletcher, Chair of the European Lung Foundation and CEO, Education for Health said "This is an exciting and valuable initiative that both the ELF and ERS are delighted to be a part of. We hope the practical tips and advice we have developed will enable smokers to take a firm decision to become ex-smokers by the time they reach their destinations."
The EU-wide campaign "Ex-Smokers are Unstoppable" uniquely shifts the focus from the dangers of smoking to the positive benefits of quitting, highlighting the inspirational achievements of ex-smokers. The campaign is aimed at the 28 million EU smokers in the 25 to 34 age range and is powered by iCoach, an innovative digital health platform and a proven tool.
Become an 'Unstoppable' Ex-Smoker Today! Click here for 5 Top Tips.
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