European Commission's Ex-Smokers Campaign takes off on World No Tobacco Day

31 May 2012

Brussels, 31st, May 2012: The European Commission today announced a new phase in its highly successful smoking cessation campaign, 'Ex-Smokers are Unstoppable' ( on World No Tobacco Day by launching the world's first in-flight smoking cessation card.

European Commission's Ex-Smokers Campaign takes off on World No Tobacco Day

This new health tool, available in-flight to airline passengers across Europe has been developed in partnership with TAP Portugal, the European Lung Foundation (ELF), the European Respiratory Society (ERS) and Education for Health and responds to new study findings revealing that more than one third (40.7%) of Europeans believe  their smoking habit negatively impacts on their flying experience. The tool offers motivational health advice to passengers who are smoke free for their flight, to encourage and inspire them to become ex-smokers for the love of life.  The card also includes links to further resources and support for smokers, such as the Ex-Smokers are Unstoppable dedicated website and iCoach, an interactive online tool providing one-to-one support in quitting.

"The launch of the 'Ex-Smokers are Unstoppable' and TAP Portugal in-flight smoking cessation card is an innovative initiative in the second year of this campaign. Using the time spent on a plane to reflect upon all you have to gain from quitting tobacco is indeed a good idea! Actions such as this help us towards our objective of raising awareness about the benefits of a life without smoking."

Speaking of the in-flight cessation card, Monica Fletcher, Chair of the European Lung Foundation and CEO, Education for Health said "This is an exciting and valuable initiative that both the ELF and ERS are delighted to be a part of. We hope the practical tips and advice we have developed will enable smokers to take a firm decision to become ex-smokers by the time they reach their destinations."

The EU-wide campaign "Ex-Smokers are Unstoppable" uniquely shifts the focus from the dangers of smoking to the positive benefits of quitting, highlighting the inspirational achievements of ex-smokers. The campaign is aimed at the 28 million EU smokers in the 25 to 34 age range and is powered by iCoach, an innovative digital health platform and a proven tool.

Become an 'Unstoppable' Ex-Smoker Today!  Click here for 5 Top Tips.

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